Digital Channel Specialist

Be part of a growing, successful company in an exciting and challenging field.
Border States is 100% employee-owned, which means you’re empowered to make decisions, find solutions and receive rewards for your hard work.
This position will be located in: Fargo , ND Job Summary Digital Channel Specialist is responsible for day-to-day catalog management and product content across a wide array of merchandise.
The Digital Channel Specialist is also responsible for the product criteria and standards for our e-commerce websites.
The products range across three core markets of Construction, Industrial and Utility with further subcategories supporting each market.
The Channel Specialist will focus on developing standards that would best meet customer expectation and focus on improving overall customer experience through our digital channels.
The Digital Channel Specialist will work with market and category management to develop and implement product merchandising strategies.
Responsibilities Essential Functions Focuses on search optimization, configuration and customer experience Takes on role of digital subject matter experts for core market/category and personalize content and product metadata to best meet customer expectations.
Reviews web page design, content, and functionality for clarity, consistency, and ease of use.
Manages messaging for product, category, and home pages of the websites Obtains high resolution stock images or physical samples of products from vendors for photography Submits error and new features tickets to the Development team and follows up accordingly Keeps up to date with digital and eCommerce trends and brings up new initiatives to move business forward Works with market, category, operations, IT, and communications to offer product solutions and promotions to promote a great customer experience Uses market research and customer insights to define critical data and optimize data and metadata to meet customer expectations and improve overall customer experience.
Uses Google Analytics to pull reports regarding sales and growth opportunity within ecommerce Provides product merchandising insights on borderstates.
com to create a better customer experience.
Analyzes customer interaction on web to create optimized category, landing, and homepage designs on all platforms.
Collaborates with market and product managers to develop promotional efforts, share of wallet type content, search optimization, configurations, working with manipulating data to improve the CX Collaborates with subject matter experts to develop data definitions, technical data standards, business rules, and attribute/metadata schema for parent/children relationships Governs products changes through workflow using Stibo STEP Product Information Management (PIM).
Approves and rejects changes to data and taxonomy schema using workflow tools.
Optimizes workflow bases on category of products to meet specific customer and business needs.
Manages product metadata and product relationships within the PIM systems to ensure it is easily discoverable and meaningful to supporting sales tools and channels.
Manages inbound data and mapping from vendor and industry product data feeds.
Manages PIM product lifecycle and how it relates to the customer experience in the digital sales channels.
Aligns process to ERP product lifecycle.
Non-essential Functions Supports adoption of workflow across departments and integrating to current material create process.
Manage custom content and features to meet needs of alliance customers Assists in improving internal and external keyword search relevancy.
Provides oversite of catalog production in open market and customer focused catalog development.
Creation and maintenance of catalogs will be managed in-house and through third party catalog production partners Provide support to for campaign and promotion of material for strategic vendors Assists in market research and analyze customer behavior to recommend improvements.
Performs other duties as assigned by supervisor or designate.
Qualifications A four-year business, computer or technical degree required.
2+ years’ experience in a marketing, merchandising or analytical role, preferably in a wholesale distribution environment.
High proficiency in MS Office tools, primarily Excel with PIM experience preferred.
Experience with ecommerce systems preferred Skills and Abilities Excellent customer service skills include being competent, accurate, responsive, and engaged.
Strong analytical, data-processing and problem-solving skills.
Project management skills, including planning, resourcing, execution.
Ability to effectively plan and organize multiple competing workstreams Ability to communicate effectively with technical and non-technical staff.
Must be collaborative and willing to work in a cross-functional and cross-cultural environment Physical Requirements Frequency at which you would carry/lift in a typical day: Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100% Lift from Waist: < than 10 lbs.
- Not at all 10 to 25 lbs.
- Not at all 26 to 50 lbs.
- Not at all 51 to 75 lbs.
- Not at all 75 to 100 lbs.
- Not at all 100+ lbs.
- Not at all Lift from Floor: < than 10 lbs.
- Frequently 10 to 25 lbs.
- Occasionally 26 to 50 lbs.
- Not at all 51 to 75 lbs.
- Not at all 75 to 100 lbs.
- Not at all 100+ lbs.
- Not at all Carried for Distance: < than 10 lbs.
- Not at all 10 to 25 lbs.
- Not at all 26 to 50 lbs.
- Not at all 51 to 75 lbs.
- Not at all 75 to 100 lbs.
- Not at all 100+ lbs.
- Not at all Physical Activity Frequency at which you would do the following in a typical day: Sitting (a continuous period of being seated) - Continuously Standing (for sustained periods of time) - Frequently Walking (moving about on foot to accomplish tasks) - Frequently Bending/stooping (downward and forward) - Occasionally Crawling (moving about on hands and knees or hands and feet) - Not at all Climbing/Walking Stairs (ascending or descending) - Frequently Reaching (extending arms in any direction) - Frequently Crouching/squatting (bending the body downward and forward by bending leg and spine) - Occasionally Kneeling (bending legs at knee to come to rest on knee(s)) - Occasionally Balancing (maintaining body equilibrium to prevent falling) - Occasionally Repetitive motion (substantial movement (motions) or the wrists, hands, and/or fingers) - Continuously Pivoting (movement in any direction with one foot, keeping the other in contact with the floor) - Occasionally Pushing/Pulling (using upper extremities to press against or draw or tug) - Occasionally Grasping (Applying pressure to an object with the fingers and palm) - Continuously Fingering (picking, pinching, typing; working with primarily fingers and not whole hand) - Continuously Talking (expressing or exchanging ideas by means of the spoken word) - Frequently Driving (the control and operation of a motor vehicle) - Occasionally Desk work (work usually performed at a desk) - Continuously Use of a computer - Continuously Use of a telephone - Frequently Hearing (Perceiving the nature of sounds at normal speaking levels) - Continuously Exposure (to adverse weather & temperature conditions) - Not at all Travel (travel needed to perform job duties) - Occasionally Additional Information This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion.
Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.
Our History Border States is a leader in the electrical supply distribution industry with over 100 locations in 24 states.
Our employee-owners are second to none in delivering top-notch customer service and in demonstrating extra-ordinary people skills.
We are one of the largest independent electrical distributors in the United States providing products and services to the construction, industrial and utility industries.
Border States has a competitive benefit package and is a 100 percent employee-owned company.
Employee-ownership is a significant part of our culture and our success stems from the dedication of our employee-owners.
We practice open-book management and our employee-owners are empowered with clearly defined levels of authority to be innovative and decisive, allowing us to respond quickly to the needs of customers.
Employee-owners understand their roles in the success of the company and care about customers’ needs, which drives our focus on adding value to everything we do.
We recognize that not all customers are the same and each has specific requirements.
Our employee-owners understand these diverse needs and have the commitment, resourcefulness and flexibility to outperform all others.
Values As a Border States employee-owner, you’re responsible for living our mission, service philosophy and service standards.
Mission Border States provides value to our customers by delivering innovative product and supply chain solutions.
Service Philosophy We earn customer loyalty and confidence by caring about their needs and adding value to everything we do.
Service Standards Border States employee-owners are competent, accurate, responsive, and engaged .
Your career Join an experienced team at one of the largest electrical distributors in the United States.
What are you waiting for? Border States has a competitive benefits package which includes but is not limited to: Health, Dental and Vision Benefits Accident, Critical Illness, Hospital Indemnity FSA & HSA Employee Stock Ownership Plan (ESOP) Disability Benefits 401(k) Retirement Plan Life Insurance Employee Assistance Program Paid Holidays Paid Volunteer Time Personal Leave time and more! Border States provides bonuses to their employee-owners upon the achievement of branch and company goals.
Equal Opportunity For All It’s not just the law.
It’s something we’ve believed in since our founding.
We value the diversity of all of our employee-owners and will always be an equal opportunity employer.
Drug Free/Smoke Free workplace